Joe Lakin To Lead Objective Media
Briana
February 18, 2025
FOR IMMEDIATE RELEASE
February 18, 2025
Contact: Joe Lakin
417-880-6722
joe@objectivemediaagency.com
ST. LOUIS, MO – Objective Media, a St. Louis-based marketing and advertising agency, has announced that Joe Lakin, who previously served as both CEO of Objective Media and as a partner at Victory Enterprises, will now serve exclusively as CEO of Objective Media. Lakin will focus on ensuring Objective Media’s continued growth through today’s rapidly changing media landscape.
“As technology continues to drive unprecedented change in media, I’m excited to lead Objective Media into its next phase of growth,” said Lakin. “Nick and I understand the challenges our clients face because we’ve navigated them ourselves as entrepreneurs. With our talented team and hands-on approach to client partnerships, we’re uniquely positioned to help brands adapt, innovate, and achieve their growth goals.”
In just five years, Objective Media has emerged as a dynamic force in advertising, partnering with brands to craft strategies that align with their goals and execute multi-channel campaigns that engage consumers and drive results. Under the leadership of CEO Joe Lakin and Managing Partner Nick Foppe—an industry veteran behind some of the nation’s most recognizable campaigns—the agency has built a strong reputation for delivering impact. As entrepreneurs, Lakin and Foppe bring firsthand experience in business growth and strategic innovation, helping disruptive brands break through and succeed.
“Joe’s commitment to leading Objective Media is a pivotal moment for our agency,” said Foppe. “Our entrepreneurial experience gives us a deep understanding of what it takes to build and grow successful brands. Combined with our team’s expertise in crafting and executing impactful integrated campaigns, we go beyond being just an agency—we are true strategic partners, dedicated to helping our clients navigate and thrive in this transformative era of media and marketing.”
About Objective Media
Objective Media partners with clients to develop innovative, results-driven marketing strategies. The agency specializes in integrated, multi-channel campaigns that engage consumers and drive action. Founded in 2020 and led by innovators who understand the challenges of building successful businesses, Objective Media combines strategic insight with creative excellence to deliver impactful marketing solutions. Through deep client partnerships, the agency has become a trusted ally for brands seeking to navigate today’s dynamic media landscape. Learn more at ObjectiveMediaAgency.com.